USER EXPERIENCE RESEARCH PORTFOLIO
Hello, I'm Dita! Welcome to my humble portfolio
DITA UTOMO
Summary
2+ years of experience in UX Research
4-year experience as qualitative market researcher
Currently working as a UX Researcher at Google (contract-based)
Based in Singapore
Portfolio of Work
PAST PROJECTS
CLIENT-FACING APP
Early & Advanced Prototype Testing
PLP redesign
Homepage revamps
Subcategories evaluation
Order Status feature
Promo bundle feature
Etc.
WEBAPP & MOBILE WEB
Redesign & Improvement
Onboarding page evaluation
Multiple baskets
Information architecture study on menu and features
Cart page redesign
Free exploration test on mobile web prototype
CONSUMER INSIGHT
Understanding Customers Better
Persona studies (ID & TH)
Customer dropoff in Thailand
Understanding groceries shopping habits (ID & TH)
Understanding promo preference & behavior
My current projects are not displayed here due to confidentiality matter. Please contact me for current projects and further details
WORK EXPERIENCE
UX RESEARCHER AT GOOGLE (CONTRACT-BASED)
April 2019 - today
UX Researcher for Indonesia in particular, and NBU markets in general
Responsible for UX research studies (foundational, discovery, usability testing)
Scope of responsibility: Indonesia (main), and helping my team for Brazil, India, and Mexico
UX RESEARCHER AT HAPPYFRESH
January 2017 - June 2018
Responsible for UX Research projects
Responsible for Consumer Insight studies
Scope of responsibility: HappyFresh markets (Indonesia, Malaysia, Thailand)
QUALITATIVE MARKET RESEARCHER
2013Â - 2017
Worked for a few market research agencies, most notably Kadence and GfK. Responsible for end-to-end qualitative market research projects: proposal, quotation, fieldwork, moderation, analysis & reporting, and presentation.
SKILLSET
QUALITATIVE RESEARCH
Primary background & experience
Focus Group Discussion (FGD)
In-depth Interview (IDI)
Ethnography
Diary/journal
Sensorial evaluation
Concept, TVC, ads evaluation
UX RESEARCH
Eagerly learning and continuously growing
Usability testing
User interview
Survey
Card sorting
Persona
Low fidelity prototyping
DATA DABBLING
Growing exposure to data analysis
Amplitude
Tableau
Jira
Klaviyo
Braze
COURSES & TRAININGS
Providers & course/training names
HUMAN FACTORS INTERNATIONAL
User Experience (UX) Foundations: The Core Insights, Models, and Research Findings
HUMAN FACTORS INTERNATIONAL
Practical Usability Testing (2017)
SOMIA ACADEMY
HCD 101: Digital User Experience Design (2018)
Evan Williams
"User experience is everything. It always has been, but it's undervalued and underinvested in. If you don't know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board"